Business owners and hospitality industry professionals from hotels, restaurants, catering (HoReCa) can learn how to take their enterprise to the next level at THAIFEX – HOREC Asia 2024, an event that responds to the growing demand for products and services in the sector.

Some 300 leading brands, including Carpigiani, Electrolux, Gruppo Cimbali, Hobart, and UNOX, will exhibit their top-of-the-line innovative solutions across 9 HoReCa categories: bakery & ice cream, cafe & bar, cleaning & laundry, dining, furnishing, kitchen, services, technology, and wellness.

THAIFEX – HOREC Asia will provide firsthand look at how these prominent brands are proactively meeting the industry’s evolving demands. Attendees can expect to witness the demonstrations of contactless and sustainable solutions, advancements in digital guest experience, energy efficiency optimisation, and the integration of plant-based menus, and effective strategies to reduce food waste.

Positioned as a dynamic hub for cutting-edge technology and sustainable advancements, THAIFEX – HOREC Asia exhibitors will spotlight ongoing innovation. This includes eco-friendly packaging crafted from upcycled food by-products, energy-efficient appliances seamlessly integrate with AI, and state-of-the-art digital systems that are meticulously tailored for the unique needs of the hospitality sector.

In addition to the exhibitors, the organisers anticipate the attendance of some 500 hosted buyers and 20,000 trade visitors to attend THAIFEX – HOREC Asia, which will be held 6-8 March 2024, at IMPACT Muang Thong Thani, Bangkok, Thailand.

Globally, the HoReCa sector is projected to double in market value by 2032 to approximately US$6.5 billion. Southeast Asia, a leading growth hub with population nearing 700 million, rising average disposable income, and over 17 million foodservice establishments, emerges as a pivotal player. Its region’s draw for tourists stems from its strong emphasis on ecology, sustainability, unique cultural traditions, diverse cuisines, and strong commitment to gastronomic excellence.

Leveraging decades of experience and established relationships in the food service industry, the organizers of Southeast Asia’s largest food and beverage trade fair, THAIFEX – Anuga Asia, have developed THAIFEX – HOREC Asia 2024 as a strategy to accommodate the HoReCa sector’s expanding growth and demand. The organisers are the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand , the Thai Chamber of Commerce (TCC), and Koelnmesse, an international organiser of trade fairs, exhibitions and events worldwide. DITP and TCC play a critical role in supporting local exporters while Koelnmesse extends its expertise in fostering opportunities for local importers and international companies.

For more information, please visit www.thaifex-horec.asia. Visitor registration is available at https://registration.thaifex-horec.asia.