Industry News

  • Kraft Mac & Cheese Recyclable Fiber-Based Cup (Graphic: Business Wire)

    Kraft Mac & Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup

    Wednesday, January 13, 2021 This packaging innovation, a first for the Kraft Mac & Cheese brand, is expected to be in market later this year   PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- KraftMac & Cheese, a beloved staple on American tables for over 80 years, today announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new KraftMac & Cheese Shapes variety later in 2021 using the new cup and design.   The fiber-based microwavable cup currently being trialed is microwave safe and filled with the same delicious KraftMac & Cheese families know and love. In addition, the innovative cup will eliminate the plastic label through new direct print technology. The intent of the design change from plastic to fiber is to reduce plastic use and to be both recyclable and compostable in industrial composting facilities. Kraft is working with outside partners to certify and incorporate the appropriate recycling labeling to help consumers know exactly what to do with the packaging after they have enjoyed their meal.   “Consumers are at the heart of everything we do and we know they’re looking for more sustainable packaging options without sacrificing the convenience or taste they love from Kraft Mac & Cheese,” said Matt Carpenter, Marketing Director at Kraft Heinz. “In our journey to develop our first recyclable fiber-based microwavable Kraft Mac & Cheese cup, it was critical to partner with fans who share our passion. Their invaluable feedback is helping to create packaging solutions with both today’s consumer and future generations in mind.”   KraftMac & Cheese already offers consumers the taste they love with no artificial preservatives, flavors or dyes and this more sustainable microwavable cup is another step forward for the iconic brand. Watch for more information from Krafton where and when the new KraftMac & Cheese Shapes variety, using the new cup and design currently in development, will be available later this year.   This innovation supports the Kraft Heinz Company’s journey toward responsible, sustainable practices extending to every facet of our business including a commitment that aims to make 100% recyclable, reusable or compostable packaging by 2025.     ABOUT THE KRAFT HEINZ COMPANY   We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2019 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting or following us on LinkedIn and Twitter.     View source version on   Lynne Galia Kraft Heinz   Taylor Higgins ICF Next Source: The Kraft Heinz Company   More



    ProPak Asia, the Premier Processing & Packaging Exhibition for Asia, successfully concluded two events in Bangkok, Thailand. A combination of physical exhibition at BITEC on 20-23 October 2020, and overlapping virtual exhibition platform where exhibitors & visitors remotely connected online. And through hybrid pavilion, ProPak Asia allowed visitors at BITEC to meet exhibitors who couldn’t travel but participated & showcased products at ProPak Asia from around the world.   “The impact of the current health crisis has forced many producers to become more digitalised. I realise a great effort from Informa Markets, the Organiser, and its partners to organise ProPak Asia in these challenging times. I’m impressed by the variety of innovative methods used in the event such as digital platforms, online seminars, and a virtual exhibition,” said Dr. Nattapol Rangsitpol, Director-General, the Department of Industrial Promotion, Ministry of Industry, Thailand.   The physical exhibition attracted 554 participating companies from 34 countries with 1 Italy Pavilion and 20,546 attendees walking through the doors. Concurrently, the virtual exhibition was participated by 640 exhibitors from 33 countries and welcomed 4,745 online visitors. And the hybrid pavilion received 1,290 visitors onsite, generating 194 confirmed business matches.   Nine industry focused shows: ProcessingTechAsia, PackagingTechAsia, DrinkTechAsia, PharmaTechAsia, Lab&TestAsia; Coding,Marking,LabellingAsia, MaterialsAsia, Coldchain,Logistics,Warehousing&FactoryAsia, and PrinTechAsia connected stakeholders, brand owners, vendors, buyers, and experts both local and global through variety of activities. We greatly appreciate the support of all exhibitors and visitors, speakers, attendees, sponsors, and partners in government and private trade associations.   Various restrictions brought about by the COVID-19 pandemic caused the drop in overseas buyer attendance. Despite the impediment, exhibitors’ confidence has remained high with 8,000 sqm booked for the 2021 edition, 104% of this year, an indication of the prospects generated during the 4-day event. Likewise, the thrust of the Thai Government to sustain business for Micro Small and Medium Enterprise (MSMEs) as highlighted in the ProPak Asia 2020 event exemplified opportunities yet to come.   Thailand has once again showcased its competitive edge in packaging and processing for food, beverage, pharmaceutical, household & consumer goods, and agro-based products. ProPak Asia 2021 is taking inquiries now through Ms. Nongnaphat Jeerakitlert at +66 (0) 2 036 0500 or and we look forward to seeing you again on 16-19 June 2021 at BITEC, Bangkok. More

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