Machinery News
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Lubrizol Unveils a Melt-in-your-Mouth Magnesium Prototype
Barcelona – Lubrizol is introducing a prototype formulation that includes the MAGSHAPE™ microcapsules magnesium ingredient in a fast-melt powdered stick for on-the-go post-work-out convenience. This delivery system for magnesium can meet the needs of those seeking a more palatable format for getting their daily magnesium boost. It can also help the B2B nutraceutical space by empowering supplement providers to create cutting-edge magnesium products that respond to market gaps. The prototype samples are orosoluble sticks which deliver a single dose of 250mg elemental magnesium (upper limit of magnesium in a food supplement recommended by the European Food Safety Authority (EFSA)) neatly packed in a small 1.5g sachet of powder. This new prototype formulation presents another opportunity to utilize the MAGSHAPE magnesium ingredient in another format, in addition to tablets and chewables. “Orosoluble powders that can deliver uniform palatable doses of magnesium require significant expertise to develop successfully” explains Alan Connolly, Lubrizol R&D Manager. “It involves striking the right balance between particle size, solubility, taste, and flowability. Too large a particle size will result in poor dispersion in the mouth leading to a gritty, unpleasant texture. However, even the smallest particle will not behave as expected if it displays poor orosolubility.” Also known as the mindfulness mineral, magnesium is emerging as a hero ingredient used to melt away stress and promote muscle relaxation. It is also EFSA approved for its crucial role in normal energy-yielding metabolism, normal muscle function, protein synthesis and electrolyte balance. It also contributes to a reduction in tiredness and fatigue making this mineral increasingly attractive for those leading active lifestyles, particularly athletes. “Magnesium supplementation is widely embraced to bridge some nutritional gaps,” asserts Isabel Gómez, Global Marketing Manager for Lubrizol Nutraceutical business. “However, obtaining the daily recommended dose can be burdensome, whether due to large pill sizes, their tendency to leave an unpleasant taste in the mouth, or gut discomfort, which consequently indicates poor absorption. MAGSHAPE magnesium ingredient was uniquely designed to ease the routine of supplementing by concentrating a potent dose of magnesium into the smallest serving while also being microencapsulated to ensure its absorption and minimize side effects.” The proprietary microencapsulation technology in the MAGSHAPE ingredient provides micronized magnesium oxide particles with a wider surface area. This helps to deliver a stable source of magnesium that is more slowly absorbed by the intestinal tract and reduces common unpleasant side effects associated with magnesium supplementation. Moreover, the MAGSHAPE microencapsulated magnesium allows for versatile and more appealing consumption formats. Its fluid consistency and water dispersible coating makes it suitable for incorporation into a wide variety of food matrices.” “MAGSHAPE ingredient is crafted from magnesium oxide which is the most concentrated form of magnesium. Its microencapsulation is designed to support gradual assimilation throughout the entire digestive system so that more gets into the blood stream to help replenish and maintain healthy magnesium levels in human cells and bones,” concludes Gómez. “A bioavailability study is in the pipeline to confirm its bioactivity in the body.” About Lubrizol Nutraceuticals The Nutraceuticals arm of Lubrizol specializes in added-value active ingredients, enabling differentiated nutraceutical solutions backed by science. Its core technology is strength in microencapsulation applied to botanical and mineral ingredients that allow its customers to develop better-for-you products with leading performance claims. For more information, visit www.lubrizol.com/Health/Nutraceuticals About The Lubrizol Corporation The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales and technical offices around the world and has more than 8,000 employees. For more information, visit www.Lubrizol.com. More
Industry News
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Fruit Attraction 2024
Interfel brings the Olympic spirit to Fruit Attraction • Under the theme “Olympicnic”, the French interprofessional fresh fruit and vegetable trade association offers games, tastings and showcookings • With 2,600 m2 of space booked and 142 companies, France continues to be the foreign country with the largest presence at the fair The torch of the Olympic Games in Paris arrives in Madrid for Fruit Attraction. It does so by the hand of the French interprofessional fresh fruit and vegetables, Interfel, which brings in this edition its freshest and sportiest proposal: the “Olympicnic”. “We wanted to take advantage of this year, which is so special for us, to partner with the world of sports,” explains Daniel Soares, Interfel's international director. “Because of their quality and freshness, our fruits and vegetables are the perfect allies for those seeking an active and healthy lifestyle,” he adds. Under the concept of “Olympicnic”, Interfel offers a proposal that combines sport and nutrition. Visitors attending to the interprofessional stand in Hall 6 will be able to taste delicious snacks prepared by chef Charles Soussin, enjoy the best cuisine in the French restaurant and relax playing mini-golf and basketball. In addition, they will be able to enter the draw for checks worth €500, €300 and €150 by scanning the QR codes that they will find in each of the 19 stands of the associated companies. Blue Whale, Demain la Terre y las empresas asociadas al colectivo, Dunkerque Port, FDA International, Ferme de la Motte, Fruidor, Fruits Rouges & Co., Innatis, Interfel, Jardins de Rebelais, Kultive, La Blottiere, MyLord, Perle du Nord, Picvert, POMLY, Primland, Prince de Bretagne y Saveol make up the list of companies attending Fruit Attraction 2024 with Interfel. Also, Tuesday October 8 and Wednesday October 9 from 15:30h the healthy eating influencers Sabrina Prieto known as @lavidaconsabrina and Paula Marín known as @paulasumasi, will accompany the French chef in two showcookings in the French pavilion. The nutritional properties of fresh fruits and vegetables, as well as their application as a snack associated with the practice of sports will be the focus of these presentations. Interfel completes its program at the fair with the participation of the outstanding fruit carving master Brigitte Delanghe. The specialist, who has been awarded Best Worker of France, will be enlivening the Interfel pavilion with her original live creations from the best French fruit and vegetables. “We are very proud of the proposal we are bringing to the fair this year. We have increased our exhibition space by 5% and we come with a fresh and fun program,” says Soares. “We want professionals from all over the world to taste our products, enjoy them, and make fruitful contacts,” says Soares. “For us, Fruit Attraction is a key opportunity to improve competitiveness, increase our market share and open new international markets,” concludes Soares. France, a major export market player France is the fourth largest producer of fruit and vegetables in the European Union, behind Spain, Italy and Poland. In 2023, French exports of fresh fruit and vegetables exceeded 2,165,000 tons, with the main destination being EU markets. About 23% of French vegetable production and up to 30% of fruit production is for export. French apples are also shipped to countries in the Middle East, Asia and South America. Find out more about Interfel at: www.interfel.com More
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