With growing eco-awareness, more consumers prefer to choose sustainable products. To react this rapid demand on the market, company need to consider use the “green”material for their packaging.-Irina Chen


Photo by Kelly Sikkema on Unsplash


Nowadays the world has influenced strongly by plastic. Most items are made by this material in the market. Since plastic need 1000 years to decompose in landfills,the amount of plastic garbage will keep growing. After seeing the damage for the evironment, the data shows that 80% of consumers will choose sustainble product if there has options.Therefore,some companies has start to join this eco-protection campaign. Here are three advantages to use“green” product in business.


--Good Image--
As a consumer,I will prefer to purchase products that belong to a company with a great reputation. To show company concept by joining green project, company present a image that they emphasis on the environment. Like the global fast-food brand, they use the sustainable packaging for their product. This decision establishes a good corporate image and develops a better impression of consumers.


--Economic Benefit--
After industrial revolution, the environment has a huge impact by several pollutions. People realize the importance of environment protections. Consumers will want to know if the product is eco-friendly when they compare to other product. In past few years, sustainable products sale has grow fast. Thus, that will reduce the amount of“non-green” products. Green product using is not only for not being shake out by the market but also can increase the economic benefit. Consumers are more willing to buy the green product than others.


--Promotion by Government--
How do we know the importance of environment impact? We all learn recycle from school or the rules by government. Rules standardize people's behavior and school teach us the environment problem. Both are promoted by the government. Company don't need to explain the importance on environment protection. Consumer only need to see the green sign on the product. The promotion by the government helps the company to do this green campaign more easily.