Informa Markets Vietnam operates The 12^th International Food & Drink, Hotel, Restaurant, Bakery And FoodService Equipment, Supplies & Services Exhibition – Food & Hotel Vietnam 2024 at Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh city. In line with the dynamic development of the food and hospitality industry in Vietnam, Food & Hotel Vietnam 2024 will welcome 300+ exhibitors from 27+ countries and regions, including the presence of 21+ international pavilion groups. With an expansive exhibition area of 11,500 square meters, this event is anticipated to attract more than 17,000 trade visitors.

This event is part of a big series organized by Informa Markets, which holds almost 40 shows worldwide focusing on food, drinks, and hospitality such as Brazil, Cambodia, China, Hong Kong (China), Malaysia, Philippines, Saudi Arabia, Singapore, South Korea, Thailand, United States, and Vietnam. The 12^th edition - Food & Hotel Vietnam 2024 aims to be a platform for fostering new business collaborations. It serves as a trade bridge between international producers as well as exporters and local importers, distributors, and retailers in the food, hospitality, and accommodation sectors in Vietnam. Beyond being a hub for updating food & hospitality businesses on the latest innovations and market trends, this exhibition is also a space to celebrate and nurture young talents in the culinary and beverage industry.

According to Mr. Ben Wong – Country General Manager at Informa Markets Vietnam: “Sufficient and healthy nutrition for a growing population in Vietnam is a crucial aspect of the future food system. The surge in restaurant delivery, coupled with the rise of third-party delivery apps and changes in customer behavior, has marked significant shifts in the industry. Over the next few years, we anticipate further changes in what is sold, who buys it, and the reasons behind customer food and service purchases. By connecting the ecosystem of the most innovative food and solution suppliers from around the world, with over 300 exhibitors and thousands of different brands, we hope businesses in Vietnam can find suitable distributors, expand their operations widely, and accelerate their transformation."

As a division of Informa PLC – a corporation headquartered in England obtaining over 11,000 employees and an extensive presence across more than 30 countries, Informa Markets is the leading global exhibition organizer. With a portfolio of more than 450 global B2B events and brands in numerous industries, the expos organized by Informa Markets always attract more than 80% of foreign exhibitors from developed countries such as the US, Europe, Singapore, Australia, etc. Informa’s exhibitions are not only well–known trade destinations for millions of business visitors each year but also unmissable occasions for domestic and international businesses to promote products, find new clients, and broaden their distribution system. Particularly, over 50% of visitors are the management board, company owners, or senior positions in the organizations bringing new and various business opportunities.

ABOUT FOOD & HOTEL VIETNAM 2024

The 12^th International Food & Drink, Hotel, Restaurant, Bakery And FoodService Equipment, Supplies & Services Exhibition – Food & Hotel Vietnam 2024 takes place from March 19^th – 21^st, 2024, at Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh city.

The Vietnam Foodservice Market size is estimated at $22.72 billion in 2024, and is expected to reach $36.29 billion by 2029, growing at a CAGR of 9.82% during the forecast period 2024 – 2029 (Mordor Intelligence, 2023). In which, the fastest–growing segment is “cloud kitchen”, with projected CAGR in the period of 2023 – 2029 reaching 18.12%. Around 73.2% of the population actively uses the Internet, and 53% of them use online food delivery services like GoFood and GrabFood, which offers a major boost to cloud kitchens. The full–service restaurants’ average order value is expected to record a CAGR of 5.35% during the study period. Mobile payments, internet ordering, and home delivery are becoming more prevalent in full–service areas of the market. Due to the expanding number of dining options available to consumers, including pre–packaged restaurant meals, pricing is becoming a more crucial problem. In addition to this, Michelin Guide and Vietnam tourism help to promote Vietnamese cuisine globally, drive the expansion of the full-service restaurants across the country.

International tourism has also experienced a strong revival in 2023, driving demand for accommodation and dining services. In 2023, the tourism industry welcomed 12.6 million international visitors, a 3.4 – fold increase compared to 2022, surpassing the target of 8 million set earlier (General Statistics Office, 2023). Many new travel businesses have registered, the number of tour guides has increased, many four-star and five-star luxury tourist accommodation establishments have been put into operation. By the end of 2023, Vietnam has 3,921 international travel businesses, an increase of 1,027 businesses compared to 2022. In general, Vietnam has about 38,000 tourist accommodation establishments with 780,000 rooms, of which are 247 five–star ones (80,896 rooms) and 368 four–star ones (50,716 rooms). With the successes of the past year, by 2024, Vietnam’s tourism industry continues to set ambitious goals, aiming to welcome 17 – 18 million international visitor arrivals, targeting a total revenue of approximately $34.6 billion (Vietnam National Administration of Tourism, 2024).

As general trends in the Asian region, Vietnamese consumers are increasingly focusing on healthy foods. Food packages and cooking appliances for home cooking needs, as well as nutritious and healthy products, are becoming more popular. Demand for plant–based protein is expected to increase by 25% in Asia over the next five years. Health and environmental concerns as motivations to adopt meat alternatives. Fortified and functional food is projected to reach $71 billion in 2025 due to increasing disposable income and consumer awareness.

In that context, Food & Hotel Vietnam 2024 – the leading international exhibition in Vietnam’s food, restaurant, and hospitality industry is honored to welcome 300+ exhibitors from 27+ countries and regions, including Australia, Belgium, Brazil, Cambodia, Canada, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong (China), India, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Poland, Singapore, Taiwan, Thailand, United Kingdom, United States, Uzbekistan, Vietnam and other countries. Furthermore, the 3–day event also hosts 21+ international groups from Australia, Belgium, Canada, China, Denmark, France, Italy, Japan (2), Poland, Singapore, Taiwan, Thailand, UK, USA (4), Uruguay and so on. With a spacious exhibition area of up to 11,500 square meters, the program is expected to attract over 17,000+ trade visitors.

Food & Hotel is an annual event organized with alternating editions in the Northern and Southern regions. Following the success in Hanoi last year and Ho Chi Minh City in 2022, Food & Hotel will officially return to Ho Chi Minh City with its 12^th edition from March 19^th – 21^st, 2024. This edition offers a diverse range of exhibits, including bakery, pastry & gelato; coffee/tea; food & beverage; foodservice & hospitality equipment; food tech / packaging / disposables; hospitality technology; wines / spirits / alcoholic drinks and other industry services.

Food & Hotel Vietnam 2024 gathers many key leaders of the industry such as United Vision Producing And Trading Company Limited, Canada Beef International Institude Inc., Potatoes USA, Kemflo International Co., Ltd, Italian Tasty Aliments SRL, New Viet Dairy JSC, Amabuki Shuzo Co., Ltd, BedelKorea Co., Ltd, Best Italian Selection S.R.L, Be–Bridger Co., Ltd, Likaman Holdings, Zhejiang Hisakage Refrigeration Equipment Co., Ltd, Golden Farm Co., Ltd, Nhat Lam Trading & Import Export Company Limited, Tan Nhat Huong Trading Co., Ltd and many other companies.

In addition to the exhibit activities, Food & Hotel Vietnam 2024 is hosting various exciting programs with the engagement of a large number of participants and audience. Notable among these is the Vietnam Culinary Challenge (VNCC) 2024; the Vietnam Barista Competition (VBC) highlighting bartending skills, and the unique Vietnam Aromaster Championship (VAC) focusing on coffee sensory skills. Young and aspiring talents, the future creators of modern cuisine and mixology, will be challenged, compete, and celebrated. There is also a seminar on the theme “Embracing Sustainable F&B Trends and Unlocking Value for Vietnamese Products”, organized in collaboration with Informa Markets and Business Studies & Assistance Center (BSA) along with other exhibitor's seminar represented by leading companies and organizations participating in the show. Additionally, "Saladplate Business Breakfast" program, which features presentations by leading experts from GlobalData and Euromonitor will also be newly launched at Food & Hotel this year. The program offers fresh perspectives on the Vietnamese foodservice market, future business opportunities, and the unique consumer behavior in Vietnam compared to other Southeast Asian countries, all presented through data-driven narratives.

HIGHLIGHTED EVENTS AT FOOD & HOTEL VIETNAM 2024

• Vietnam Culinary Challenge (VNCC) 2024

As an annual event within the Food & Hotel exhibition series in Vietnam, Vietnam Culinary Challenge (VNCC) 2024, co–organized by Informa Market and Song Hoa Corporation, has become a familiar playground for culinary talents from across the country and the Southeast Asia region. The program aims to seek and honor the young, promising generation of chefs in Vietnam and some neighboring countries. Contestants will have the opportunity to showcase their experienced skills, gain more knowledge, and be inspired by the judges and other participants, while also making a mark for themselves and building relationships with chefs in the region. Each performance, flavor, style, and story conveyed through each dish will undoubtedly be a creative highlight, attracting thousands of visitors to come and admire. Especially, this year, VNCC marks its 10^th anniversary on the journey alongside Vietnamese cuisine and the culinary community. With a panel of reputable judges from around the world, as well as new competitions – VNCC Fine Dining Challenge, and a special prize – the opportunity to participate in the international competition in the United States for Real California Milk Pizza challenge, VNCC promises to be one of the attracting and valuable activities at the exhibition.

The competition takes place over three days, from March 19^th – 21^st, 2024 in Vietnam Culinary Challenge (VNCC) 2024 competition area, hall A2 & B1, SECC.

• Vietnam Barista Competition (VBC) & Vietnam Aromaster Championship (VAC)

At Food & Hotel Vietnam 2024, two contests – Vietnam Barista Competition (VBC) and Vietnam Aromaster Championship (VAC) will take place in collaboration between Informa Markets and Barista School, promising to be the most exciting and engaging events for baristas. Vietnam Barista Competition (VBC) draws inspiration from the distinctive flavors of coffee, providing a platform for participants to showcase their expertise and passion through espresso, milk–based beverages, and creative drinks. This competition has always been a prominent highlight at the Food & Hotel Vietnam exhibition, attracting attention from numerous participants and audiences. Besides, Vietnam Aromaster Championship (VAC) – a coffee aroma–tasting competition will open to the coffee community, from coffee roasters to professional baristas or anyone who is passionate about coffee. The competition will seek for individuals with exceptional sensory skills in coffee, aiming to affirm the importance of sensory science in the coffee landscape, and as a result, to approach a higher quality standard of coffee–related drinks through sensory accreditation. With the participation of esteemed judges from the coffee industry around the world, Vietnam Barista Competition (VBC) and Vietnam Aromaster Championship (VAC) will undoubtedly provide a high–quality competitive platform, fostering innovation and creating opportunities for learning and development for all participants.  

VBC & VAC have attracted up to 80 participants. Both competitions feature an international panel of judges from various Asian countries, along with prizes worth up to 400 million and many other enticing gifts. The two competitions are taking place from March 19^th – 20^th, 2024, for Vietnam Barista Competition (VBC) and on March 21, 2024, for Vietnam Aromaster Championship (VAC), at hall A2, SECC.

• Seminar: “Embracing Sustainable F&B Trends and Unlocking Value for Vietnamese Products”

One of the noteworthy activities contributing significantly to this edition of Food & Hotel Vietnam is the seminar titled “Embracing Sustainable F&B Trends and Unlocking Value for Vietnamese Products” marking the collaboration between Informa Markets Vietnam and the Business Studies & Assistance Center (BSA). During this session, businesses will have the opportunity to grasp sustainable business solutions and operations in the F&B industry to enhance the value of their products, build brand image, and contribute to the overall sustainable development of the F&B sector. The seminar will be presented by influential experts such as Dr. Duong Duc Minh - Deputy Director - Institute for Tourism Development Research – ITDR, Artisan Bui Thi Suong - Deputy Director - Vietnam Culinary Conservation, Research and Development Centre, Mr. Kao Sieu Luc - CEO - Asia Bakery - Confectionery Joint Stock Company (ABC Bakery), Mr. Nguyen Thanh Huy - Former Head of Vietnam Trade Office in Thailand, Ms. Nguyen Thi Xuan Yen - Sustainable Development Expert - Business Studies & Assistance Center (BSA).

The seminar is scheduled to take place from 13:30 to 16:45 on March 20^th, 2024, at Exhibitor Seminar Room, Hall A1, SECC.

• Exhibitor’s Seminars

Food & Hotel Vietnam not only brings together programs organized by Informa Markets and top industry experts but also features specialized seminars presented by the exhibitors. At these sessions, brands get a chance to connect with the audience, provide detailed insights into the products that they produce and bring to the market, helping visitors understand the potential of these products and fostering valuable business connections. This year’s activities include interesting presentations such as the "Introducing basic knowledge of Japanese alcoholic beverages through tasting experience and their demand in Vietnam" presented by Sake Organization – National Tax Agency, “Innovation and Development for Food Packaging - Modified Atmosphere Packaging Technology” by Mylan Group, and other sessions from Ministry of Agriculture of the Czech Republic.

The program will take place in the Exhibitor Seminar Room, Hall A1, SECC.

• Saladplate Business Breakfast

After a period of nurturing and development at the Food & Hotel exhibition series worldwide, “Saladplate Business Breakfast” – one of the valuable physical activities of Saladplate will make its presence felt at Food & Hotel Vietnam 2024. Saladplate is the official content and engagement hub for the hospitality, food and beverage portfolio, part of Informa Markets. This is a dedicated platform to gain insights into the latest news, innovation, and trends shaping the hospitality, food and beverage industry and the wider business community. Featuring presentations from leading experts from GlobalData and Euromonitor, the program offers fresh perspectives on the Vietnamese food service market and the differences in consumer behavior between Vietnamese consumers and those in other Southeast Asian countries, all backed by data–driven stories. Through discussions led by renowned experts, attendees will have the opportunity to delve deeper into the industry, explore consumer behaviors, and stay abreast of the latest trends.

The program will consist of three main sessions: “How the Vietnam food consumer differs from those in SE Asia and what this means for the foodservice market” presented by Mr. Tim Hill – Key Account Director Southeast Asia Global Data PLC, scheduled from 10:00 to 11:30 on March 20, 2024; “Opportunities in Food and Beverage in Vietnam” presented by Mr. Nathanael Lim – Insight Manager - Beverage Asia Euromonitor International, from 14:00 to 15:30 on the same day; and a discussion on “Exploring local tastes and motivations in Vietnam compared with other Southeast Asian countries” presented by Mr. Tim Hill from 10:00 to 11:30 on March 21, 2024. The program will take place in the Sunflower Room, 3^rd floor, SECC.

DIARY OF EVENTS*

*The diary of events can change depending on actual circumstances.

ABOUT INFORMA MARKETS

For specialized markets and sectors, Informa Markets provides a trading platform as well as innovation and development. Having a portfolio of more than 450 global B2B events and brands across numerous industries, such as healthcare and pharmaceuticals, infrastructure, construction and real estate, fashion and apparel, hospitality, food and beverage, health and nutrition, and many more. Through direct connection, deep digital content, and application data solutions, we give our international clients and partners the chance to interact, experience, and conduct business. We assist in realizing a variety of specialized markets and creating growth prospects as the top expo organizer in the globe.

For more details, please visit: www.informamarkets.com.