Currently, the industry is rather focused on trying to capture the new generations of consumers, who will decide what kind of snacks they prefer. Therefore, thinking about packaging beyond its practical aspect is still booming. With sustainable materials and a well-cared aesthetic development, the pack can help enhancing the product. -Alejandro Raizman


* Partner of Gama Gourmet / www.gamagourmet.com.ar


At the time of thinking of the success in business, the packaging stopped being just a seductive wrapper or a way to present the product well. It is an item that requires special attention from the beginning. A fundamental piece, which must meet a series of requirements to become an accompaniment that drives the content. To do so, it must be adapted to the trends and, in addition, be very careful about its aesthetic appearance.

Today, when thinking about a wrapper, not only the practical aspect should be considered, which has always been central to the packaging in order to fulfill the function for which it was designed, and to accompany the functionality of the product so as to allow its usability to increase, otherwise it shall address other aspects as well. The trend is an ideal pack that is functional and resistant so as to allow the product to be manipulated and stored according to its particular characteristics, which is also designed in detail so as to optimize the cost-ben7efit ratio and also be environmentally friendly for responding to the demands of new consumers for whom ecology is fundamental.


-Development and aesthetics-
Many hours of work are necessary for understanding the trends and articulating the different needs for practicality and aesthetics that a pack requires. Thinking about the precise development as a part of the chain that will result in a support and impulse for the product and dedicate effort and hours of work for its development is very important to get the ideal pack. It is not a simple process, but it is important to understand that it is vital for the success of the product.

To develop a package that meets all the requirements, resorting to the work of a communication agency and a design team is a trend, which is gaining more and more place. Working with professionals who think from these aspects guarantees that the final product meets all the parameters of functionality and responds to specific needs without neglecting the aesthetic sense, while the choice of colors, typographies and style of images are given in association with the characteristics of the product that is sought to accompany.

This team must answer one of the questions that is fundamental today: the materials, that is, the classic needs of a pack of good quality, which is resistant and which allows to manipulate, store and distribute until reaching the consumer, which adds to the sustainable trend to which both consumers respond today.

Today, materials acquire a new dimension because they seek to generate less and less waste, while sustainability is placed to the foreground. Criteria, such as durability, the social angle of the materials, their ability to be recycled or renewed are what today gains place among consumers.

Current designs should broaden their vision to incorporate sustainability and social responsibility, and with this in mind, modify certain aspects of the material, in addition to thinking about what will happen to the product once it reaches the end of its useful life. It's about looking at things in a different way and surrounding yourself with a team that shows different approaches to improve packaging. This trend applies particularly to packaging, and requires changing its concepts, which does not contaminate, i.e. that it is biodegradable and that it is thought to be sustainable.
Getting to the ideal container is a matter of time and a constant process because there are always details to improve. Everyone likes a product with good packaging. Why? Because it reflects all the interest and effort put in by the brand to develop an innovative, practical and pleasant proposal for users. It's simple: if the product is worth it, its packaging should enhance this.

In order for the pack improvement process to be positive, we must always be quite alert to the presentation and functionality of the packaging, both at the level of material and the trends. But in addition, it is important to satisfy the user more and more. To do so, it is necessary to continually investigate and give place to the analysis of the different possibilities in order to continually generate improvements in the future.

This is something that receives a great positive rating today. The customer values it many times. He does not do it immediately after the purchase, but after use because when consuming a product with a container that was specially developed and according to their habits, it is a very different experience. It is about generating that feeling in which the product is perfect and that it was really thought of in all its aspects.